Predictive AI Growth Strategy: +13% Revenue and +40% Average Basket Value

For a leading pharmaceutical distribution and retail player, we orchestrated the deployment of an advanced Machine Learning architecture designed as a true growth engine. The strategic objective was to convert customer behavior analysis (purchases, clicks, views) into an automated sales force capable of delivering real-time “Next Best Action.” By integrating collaborative filtering algorithms and live data ingestion pipelines, we transformed the shopping experience into a hyper-personalized journey.

• This approach generated immediate and significant financial impact:
• +13% revenue directly attributable to the AI engine
• +40% increase in average order value
• +30% uplift in conversion rates

Cyber Commando: Audit, Penetration Testing, and Stress-Test for a Payment Services Leader

For a French payment services and card processing leader, we deployed a specialized intervention team to conduct a high-precision offensive audit campaign on their critical applications. To ensure absolute neutrality and complete isolation, this cyber commando operated in a “double-blind” mode, with no prior access to findings, confronting the system with the raw reality of a real threat. By combining Black Box infiltration phases (external attacker conditions) and Gray Box assaults (internal feature analysis), our experts dissected each vulnerability to assess its immediate business criticality. This tactical setup doesn’t just list flaws: it delivers an urgent remediation roadmap and undeniable proof of resilience, securing banking flows and the trust of France’s leading financial institutions.

Therapeutic AI Anti-Churn Strategy & Omnichannel Optimization: Reversing Commercial Decline Through Predictive AI

For a global biopharmaceutical leader, we deployed a state-of-the-art AI architecture to reduce patient attrition for a key medication. The strategic challenge was to identify root causes of drop-off and anticipate prescription declines to regain market momentum.
By orchestrating advanced Machine Learning solutions—including dynamic patient clustering and ensemble models for maximum predictive accuracy—we enabled our client to define and execute a highly targeted omnichannel marketing strategy. This setup turns patient and practitioner data into immediate action levers:

• Predictive Analytics: anticipate prescription declines and identify root causes
• Tactical Activation: automated deployment of targeted campaigns, support programs, and coupons
• Performance Steering: optimize marketing investment and sustainably protect revenue in a critical therapeutic segment

Cyber Resilience Optimization and Accelerated Operational Efficiency for an Aviation Industry Leader

Astek supports a global leader in aviation technologies in strengthening the security and performance of its IT infrastructure, used by development teams across more than 15,000 virtual servers.
Embedded within the Aviation Delivery Center, Astek teams automate the deployment of security tools (vulnerability detection, malware protection, IAM), remediate identified weaknesses, and contribute to a high-availability DevOps approach.
Astek sustainably enhances infrastructure security, boosts productivity through automation and monitoring, and optimizes operating costs through an international delivery model.

GenAI & Augmented E-Commerce: Generative AI Driving Growth and Profitability

For a major digital player, the Group deploys the Accelerator solution, a Cognitive Commerce architecture leveraging Large Language Models (LLM / OpenAI). This platform turns the user experience into an immediate profitability lever by maximizing conversion and retention rates through semantic search, reducing purchase uncertainty and cart abandonment. By orchestrating precise business alignment, AI reorganizes outcomes to prioritize profitability, sustainability, and the company’s strategic priorities. This approach also optimizes data assets through automated catalog enrichment and SEO enhancement, while providing an augmented customer experience via a factual and contextual conversational interface that naturally drives cross-selling and up-selling.

Application Modernization Partnership and Innovation Acceleration for a Major Hospital Group

Astek supports one of France’s largest university hospital groups in its digital transformation by taking ownership of Application Maintenance Services (AMS) for mature Hospital Information System applications.
Astek teams handle functional specifications, development, qualification, deployment, and maintenance of new and existing web and mobile applications, delivered in agile mode and integrated with core business databases.
This outsourcing model delivers significant productivity gains, ensures excellent service continuity, and enables the development of scalable, sustainable applications—while freeing internal IT teams to focus on innovation.

Smart Manufacturing & Industrial Autonomy: Accelerating AI R&D and Securing Intelligent Construction Vehicles

For a global leader in off-road material handling, the Group delivered end-to-end support to develop critical autonomy and active safety building blocks. The engagement combined strategic Computer Vision advisory with advanced engineering, including design and training of AI models for obstacle detection in complex environments.
The project included rigorous field validation (robot training and real-world testing), reducing non-quality costs and accelerating time-to-market for intelligent lifting solutions. By orchestrating the full lifecycle—from algorithms to machine integration—the Group helped the client secure its technology lead while improving operational safety on connected sites.

Cyber Governance and Operational Resilience: Securing Growth for a Leading French Insurance Group

For a major insurance group, we led an offensive cybersecurity strategy designed to transform risk management into a business trust asset. The objective was to secure the Group’s digital innovation by industrializing cyber qualification across projects and hardening critical technology components.
By embedding cyber expertise from the design phase (Secure-by-Design) and automating third-party compliance analysis, we drastically reduced exposure to digital risks while accelerating brand time-to-market. This approach transformed a control function into a growth partner, ensuring that each new data flow or vendor relationship strengthens overall Group resilience without slowing operational cycles.

Square Predict: harnessing AI and Big Data to transform insurance risk management

Astek supports insurers in deploying Square Predict, a SaaS Big Data solution that anticipates policyholder behaviors and enhances service personalization, notably during major climate or health events.
Astek teams design and industrialize a Big Data and AI platform integrating insurer data with Open Data, semantic web, and social networks, alongside analytics pipelines, privacy-by-design modules, and visualization tools.
This approach improves prediction of climate event severity, optimizes claims financial management, and strengthens risk knowledge (fire, water damage), enabling more effective policyholder support.

Access Security and Operational Resilience for a CAC 40 Leader

Astek operates a specialized resource center dedicated to the availability and security of network infrastructures for a flagship CAC 40 company, in partnership with a major cybersecurity provider.
The strategic objective is to guarantee full immunity of critical access through the management, evolution, and migration of the CyberArk solution. By fully rebuilding production platforms and simulating crisis scenarios (crash tests), our Level 2 and Level 3 support teams secure business continuity against cyber threats. This trusted partnership turns security maintenance into a resilience lever—ensuring rapid incident response while strengthening application assets through continuous technological hardening.