RETAIL &
INTERNET SERVICES
The customer journey thus takes into account, in addition to ease of use, the customer experience on cell phones, intelligent virtual assistants, purchase prediction algorithms, the security of personal data and transactions and payment methods, the availability of new online services and personalized services.
For manufacturers, this translates into the need to better control their dependency on their upstream and downstream supply chain by developing B2B and B2C Internet services capable of adapting to new hazards and trends (short circuits, eco-efficiency, delivery constraints, etc.).
The new differentiating tools are not limited to e-commerce sites, marketplaces, mobile applications and other social networks, but extend to various fields such as big data analysis, real-time payment solutions, indoor geolocation or the management of the e-reputation of a brand, a company or its employees.